Happiness

Wealth

Longevity

The number "6" in Asian culture represents happiness or fluidity. It allows us to flow through life with positive thoughts and energy and is also associated with luck and success in the business world.

THROUGH OUR TRAVELS WE
DISCOVERED THE MEANING OF 689

6

THROUGH OUR TRAVELS WE
DISCOVERED THE MEANING OF 689

The number "8" in Asian culture represents wealth and prosperity. The perfect symmetry of the number implies limitless possibilities and evokes balance and enlightenment.

8

The number "9" in Asian culture represents longevity or eternity. Traditionally associated with emperors, the largest single digit is believed to be the luckiest of numbers and inspires harmony and balance in life.

THROUGH OUR TRAVELS WE
DISCOVERED THE MEANING OF 689

9

HERE'S TO A HAPPY, WEALTHY & LONG LIFE!

WHO
WE ARE

The story of 689 Cellars dates back to 2008. Curtis McBride had spent many years in the wine business marketing and selling wines globally, his friend and winemaker Kent Rasmussen had spent many years crafting exceptional wines out of California. After many trips back and forth to the Far East, Curtis and Kent decided that they could use elements of Asian numerology to express their ideals for a perfect winery. In Asian culture the numbers SIX EIGHT & NINE are considered to be lucky or auspicious numbers.

During these travels through the Far East we experienced this to be true. We named our winery after these numbers in respect for and in tribute to the positive forces each represents.

Similar to the interwoven numbers in our logo, our wines reflect separate elements coming together into one balanced and harmonious whole.

2008

where it all started

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50

countries enjoy 689 wine

WHAT
WE
DO

689 Cellars, located in California’s world-famous Napa Valley, collaborates with our vineyard partners to produce exceptional wines to be enjoyed with our family and friends. We were founded by long time friends with years of wine industry experience who desired to share their long, happy, prosperous experience in the industry with friends old and new. Our family of wines are inspired by our journeys across the globe and are enjoyed in the USA and over 30 countries.